What is SEO?
Search Engine Optimization is the process of improving your websites position in the left hand side search results of a search engine such as Google, Yahoo or MSN. This is an organic way to promote and brand your website on the internet and used correctly is a very powerful tool for generating sales and brand awareness.
What will Rank My Site do for your websites search engine ranking?
Rank My Site will develop and implement processes and strategies to improve your website's search engine rankings. This involves many complex steps that require sound knowledge and technical understandings of the inner workings of search engines. Every website is treated individually by search engines and as a result Rank My Site do the same to maximise your websites ranking.
To give you an idea of how Rank My Site go about doing this, here are a few steps involved:
Keyword research
Comprehensive research is undertaken for the right keywords and search terms for your business. Rank My Site will analyze the traffic for the keywords and key phrases you are interested in and suggest other key words that may be less competitive but still highly search. This will give you website a better opportunity of ranking well.
Keyword implementation
Once we have chosen our keywords and phrases we may suggest that you alter the copy on your website to ensure the key words chosen are found on your website. This helps search engines match the keywords to your site.
Site optimization
Rank My Site will observe your websites HTML code and compile list of all the changes we should make to improve your ranking. We will optimize the HTML code of your website by adding tags such as titles tags, meta tags and description tags. This will make your website much more search engine friendly. Altering the HTML code does not change the appearance of the website what so ever.
Strategy plan
Rank My Site will then collate a strategy for getting you the best rank and the best traffic to your site. There is no single process that will help every single site therefore every website needs to be managed individually.
Execution
We will then execute activities within the internet which often involves comprehensive back linking and directory submissions. These are essential to better page ranks.
Track and Monitor
We will track and monitor your progress of your website and provide you with ongoing feedback and recommendations.
