Pay Per Click - Advertising with Google

What is Pay Per Click Advertising?

Pay Per Click (PPC) Advertising is an online ad campaign that allows you to pay your way to the first page of Search engines. Unlike SEO, PPC can give you first page search engine results instantly and you only pay when the user clicks on your ad.

What rank my site will do for you:

1. Help you choose your keywords and phrases>
   Selecting the right keywords is a fundamental part of your advertising campaign. Comprehensive research is undertaken for the right keywords and search terms for your business. We see how competitive certain keywords are and recommend keywords and phrases that are highly searched, less competitive and are suitable for your business. We also liaise with our clients to understand what it is that you want to achieve from this campaign and who you are targeting.




2. Create your ads

   Once your words and phrases are chosen we create a number of advertisements for your business. These ads will target a certain demographic to ensure the right users are clicking on your ad. At Rank My Site our focus is to generate as many sales leads as possible for your company so we concentrate on the quality of the users clicking on your ad as opposed to the quantity e.g. there is no point in a user clicking on your ad if they live in Sydney and your service is only offered in Melbourne.




3. Managing your online ad campaign

   Once we have listed your ad, Rank My Site will continue to manage your online advertising campaign. This involves constant monitoring and updating to make sure that you are not wasting your budget. We see which ads are working and which keywords are successful and continue to make changes where we see fit. Seasonal factors, company promotions and business forecasts can also determine what changes we make to your ads.




4. Keep you informed
   We will provide analytical reports to see how affective your ad campaigns are. These reports will demonstrate how much traffic your PPC campaign is bringing to your site as well as more detailed data such as how long they stayed on your site, which pages are more popular and whether you are getting return visitors. These reports can be provided on a weekly to monthly basis.





 

What does it cost?

At Rank My Site we can tailor an online ad campaign to suit any budget. We charge an initial set up for of $500 and an ongoing monthly management fee of 10% of your advertising budget with a minimum of $100.00 per month. Contact Rank My Site and one of our Internet Marketing Consultants can give you an idea of what you can achieve based on your budget.