How does SEO work?

There are many factors that contribute to the overall performance of SEO. Rank My Site continue to learn and understand this ever changing process. Below are some important factors that contribute to the success of a well ranked website.

Keywords

Comprehensive research is undertaken for the right keywords and search terms for your business. Rank My Site will analyze the traffic for the keywords and key phrases you are interested in and may recommend alternative key words that are less competitive and will help rank your website better.
Keyword research is extremely important in both highlighting common misspellings that can capture more visitors and making sure your website is targeting the right people. Keyword research offer an insight into areas of high traffic that can be used as business intelligence to help decide on potentially new directions.
Once we have chosen our keywords we may suggest that you alter the copy on your website to ensure the key words chosen are found on your website. This helps search engines match the keywords to your site.

Site Optimization

Rank My Site will take a look through your websites HTML code and compile list of all the changes we should make to improve your ranking. This often involves adding title tags, description tags, meta tags and many other tags to the head of your website. Once we optimize the HTML code of your website to make it search engine friendly it is then ready for the next stage of SEO. Also understand that changing the HTML code in the head of your website does not alter the appearance of the website what so ever. It is simply for search engines to read the back of your website and get a better understand of what your website is about.

Strategy plan

Submitting your website to the search engines is essential. Following our initial, full Site Optimization, we then let the search engines know where your website is located on the internet. We will then use the research we have undertaken to optimize your web site externally. This involves many different methods depending on your location, website, keywords, business and competition. Back linking and directory submission are the most common techniques in increasing your page rank.